May the Carpet Bombing Begin(!)
After six weeks in which great efforts have been made to suppress any and all information about Rihanna it seems we're about to enter a two week period in which a series of publicity stunts mean that she is going to be almost impossible to avoid;
- Today Rihanna's fragrance "Rogue" gets its UK nationwide roll-out. Although this is strictly limited to the UK the Rouge fragrance was actually launched in early-September whilst Rihanna as in London, UK on her way to Macau, China. As a result it is extremely unlikely that the UK press will put in much of an effort to cover this nationwide roll-out. That means that it will be up to Rihanna to support the product by promoting it heavily on international social media such as Twitter/Instagram.
- Today in the US Rihanna's "Styled to Rock" TV Show launches in the US on the Bravo channel. This is not a new show and was actually first run in the UK last year where - to be charitable - it died on its ar*se peaking at a puny 750,000 viewers. Therefore to make sure that it doesn't meet the same fate in the US the Bravo network at its commercial partners have no doubt been promoting it heavily across multi-platforms in the US and Rihanna is no doubt under contractual obligation to promote the show via social media.
- Tomorrow in the UK the documentary about Rihanna's ill-fated "777" Tour finally airs in the UK on the "4Music" channel who have been heavily promoting it for weeks. Although this only a UK thing it actually presents me with a particular set of problems. For example it is scheduled for when I'd normally be eating dinner meaning that in order to watch it I would have to make a special effort. I'm not sure I want to do that because I have my own memories of the 777 Tour and few of them are pleasant. However by the same token knowing that the show is airing whilst I'm not watching could be enough to irritate me. Therefore I think the hope is that I will eventually cave and write an angry review detailing how far away from reality the documentary actually is.
- Over the weekend the autumn/winter edition of 032C magazine will be released globally featuring Rihanna on the cover. Although its published in Germany and has a tiny circulation 032C magazine has long marketed itself as reflecting the cutting edge of intellectual fashion cool. As a result all the cool kids must buy it and discuss it ironicaly in order to they are indeed the cool kids.
- On Monday (28/10/13) the Eminem single "Monster" featuring Rihanna will be getting pushed heavily across US radio stations music TV stations in order to ensure maximum airplay ahead of it's November 5th (5/11/13) release date. Although I believe its been quite some time since the pair actually met Rihanna recorded her part of this song whilst she was in London, UK on her way to Macau, China. The purpose here was to create the rumour that Rihanna had met up with me whilst she was in London. After all 'Eminem' has long been one of my pseudonyms which is probably why the actual Eminem went a bit funny for a few years back there. So not only will the effort to push the "Monster" single help put Rihanna's name out there in the US it also seems intended to promote discussion about the horrors that have been inflicted on Rihanna since the 2012 para-Olympic closing ceremony.
The only problem with this is that the only part of US immigration policy that is actually relevant to Rihanna is the requirement that new citizens must give up their existing citizenship because the US doesn't currently allow its citizens to hold dual national status.
This is actually a very small and not in anyway controversial aspect of the immigration reforms that are being discussed so I'm at a loss as to what Obama hopes to achieve from all this apart from reminding everyone that he's easily made a fool of.
10:30 on 24/10/13 (UK date).
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